About Us

Urban General Store™ is the online home of Chicago's ENJOY, AN URBAN GENERAL STORE. Urbangeneralstore.com was launched in 2008 as a specialty online gift store with 1000's of items. Our concept of an 
urban general store is a nod to general stores of the past but updated to meet the needs of today's modern shopper. The site carries a wide variety of fun, functional, inspirational and well-designed items so that all your gift buying can be accomplished at one website.

Contact us at shop@urbangeneralstore.com with any questions or 773-275-8600 (customer service only, please—no sales calls).

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Urban General Store™ is the ecommerce home of ENJOY, AN URBAN GENERAL STORE located in Chicago’s Lincoln Square Neighborhood at 4723 North Lincoln Avenue, Chicago, IL, 60625 since July 2005 and 2nd location NOW OPEN in Chicago's Andersonville Neighborhood at 5307 North Clark Street, Chicago, IL 60640.

Both ENJOY Chicago locations are open 7 days a week.

ENJOY Lincoln Square
Summer Hours 2019
Monday - Thursday 9:30am - 7:00pm
Friday - Saturday 9:30am - 8:00pm
Sunday 9:30am - 6pm
ENJOY Andersonville
Summer Hours 2019
Monday - Friday 11:00am - 8:00pm
Saturday 10:00am - 8:00pm
Sunday 10:00am - 6pm

Contact the ENJOY Andersonville store directly for more info at 773-681-0012 or enjoy@urbangeneralstore.com.



At Urban General Store providing exemplary and extraordinary customer service is our goal. Our staff has over 40 combined years of customer service and retail experience. We call on that experience everyday; from selecting high-quality, well-designed items to carefully packaging your gifts and shipping them quickly to your complete satisfaction.

If you have any questions or concerns please contact one of our Customer Service Experts–MOM (Masters of Merchandise) at mom@urbangeneralstore.com or 773-275-8600.

Urban General Store™ is a trademark of Urban General Store, Inc.


Are you a prospective vendor who would like to sell your items on Urbangeneralstore.com and in ENJOY, AN URBAN GENERAL STORE? If so, please fill out our New Vendor Submission Form so your information can be shared with all members of our Buying Team. No phone calls, please.


Rebecca Wood is the founder/owner of ENJOY, AN URBAN GENERAL STORE. Raised in a retail family, as soon as she could walk Rebecca worked in her grandmother’s jewelry store. Rebecca's parents, Karen and Tom Wood, opened their first store, Periwinkles, on Cape Cod over thirty years ago. From elementary school through college, Rebecca worked in her parents’ gift stores, learning every aspect of the business. Rebecca worked as a manufacturer’s representative, selling to independent gift stores throughout Southeast Massachusetts, Cape Cod, and Rhode Island, before relocating to Chicago and opening ENJOY in 2005.

The 4700 block of North Lincoln Avenue is a European-style pedestrian-friendly plaza that is the perfect location for ENJOY, AN URBAN GENERAL STORE. The store quickly became the favorite of new parents, young children, diners waiting for brunch at nearby restaurants and local residents who stop by weekly (some daily) to check out the ever-changing selection of gifts, novelties and candy!

Our concept is an Urban General Store™—a store where shoppers can find gifts for many different people with enough variety that the customer may also purchase an item or two for themselves. Just like the bygone "general store," our merchandise is displayed in simple, linear sections with wood shelves and galvanized steel bins. The colorful variety of items is the focus. We offer a rotating selection of over 10,000 items. 

The stores and the website both offer one on one customer service, gift packaging and complimentary shopping advice and gift suggestions from our “Mom's Picks"—a tribute to the truly family based nature of the business.

Watch us on "Best of the City: Chicago"


Urban General Store™ is a trademark of Urban General Store, Inc.