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  1. Happy Birthday Chicago! Chicago is know for a lot of things. But one of our favorites is the Chicago Flag. In a 2013, Chicago Magazine published a piece by Robert Loerzel asserting "Chicago’s Flag Is a Much Bigger Deal Than Any Other City’s Flag." We concur. He writes, "Chicago’s flag flies from front porches all over town. It’s seen on T-shirts—and in tattoos. Does the flag matter so much (or look so good) in any other American city?" We don't think so. In the United States, I’d have to rate Ch...
  2. Announcing the Re-Opening of ENJOY SQUARED, a holiday pop-up shop ENJOY, AN URBAN GENERAL STORE, located at 4723 N. Lincoln Avenue, has been a “one-stop shop” for holiday gifts for over 13 years. This holiday season, ENJOY will again open a pop-up shop in a second location (2324 W. Giddings St.– in Giddings Plaza). The store, ENJOY SQUARED, a holiday pop-up shop, will be open until Monday, December 24, 2018 (Christmas Eve) Thursdays-Saturdays 10:00am until 7:00pm and Sundays 10:00am-6:00pm. The shop (in the former Paciugo Gelato location) at in the northeas...
  3. Celebrating 17 Years of ENJOY Happy 17th Birthday, ENJOY, AN URBAN GENERAL STORE. We opened our first location at 4727 N. Lincoln Ave in Chicago during the event known as the Lincoln Square Sidewalk Sale in July 2005. In 2008, we launched our eCommerce website, Urbangeneralstore.com (little did we know what that year would hold!) In October 2009, we relocated to ENJOY Lincoln Square's new home at 4723 N Lincoln Ave. We had three ENJOY Squared Holiday Pop-Ups (with 1000's of socks) at 4745 N. Lincoln Ave., 2324 W. ...
  4. The Year That Was 2020 - Part Two: The New Normal 🧼😷 Following Illinois's mandatory stay-at-home order in March 2020, we temporarily closed our two retail locations—ENJOY Andersonville and ENJOY Lincoln Square. Like most Americans (and EARTHLINGS), we were scared and uncertain. People were getting sick, we were worried about our families, our jobs, toilet paper, and... HAND SANITIZERS and MASKS Suddenly we noticed that all of our novelty (yet still effective at killing 99.99% of germs on contact) hand sanitizers were selling out. The stress...
  5. Giving Back - ENJOY, AN URBAN GENERAL STORE Our Contributions We want to support the incredible organizations and the folks who do good work in our community. ENJOY, AN URBAN GENERAL STORE | Urban General Store, Inc. makes annual and semi-annual contributions to the following: 100% of our profits from our Black Lives Matter and Trans Lives Matter products to Brave Space Alliance, the first Black-led, trans-led LGBTQ Center located on the South Side of Chicago, dedicated to creating and providing affirming, culturally competent, for-u...
  6. Announcing our new holiday pop-up shop, ENJOY Squared ENJOY, AN URBAN GENERAL STORE, located at 4723 N. Lincoln Avenue, has been a “one-stop shop” for holiday gifts for over 12 years. This holiday season, ENJOY will open a pop-up shop in a second location (4745 N. Lincoln Ave.). The store, ENJOY Squared, a holiday pop-up shop, will be open Friday, November 24, 2017 (Black Friday) until Sunday, December 24, 2017 (Christmas Eve) daily from 10:00am until 7:00pm. The shop (in the former Marbles Brain Store location) at 4745 N. Lincoln Ave. will feat...