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  1. FAQs Do you offer gift wrapping services? Coming soon. What's a "Mom's Picks"? MOM is short for Masters of Merchandise—Urban General Store's fearless army of testers of items and Customer Service savants. If you have a problem or a question or need help... just contact MOM (mom@urbangeneralstore.com). The idea sprang from Urban General Store's founders' mothers: Karen and Susan. Karen has over 20 years in retail. She has likely touched, tasted, handled and used almost ...